This is a guest blog post by Jasmine de Guzman, Field Marketing Manager at Acquia Optimize. Acquia Optimize - a SaaS company focused on web governance and accessibility compliance.
LRS Web Solutions has partnered with Acquia Optimize since 2019 to improve web accessibility, and improve website management and redesign processes. </em>
Websites are an ever-changing digital channel that needs continuous updates and optimization to meet user needs and expectations. Redesigns are important for companies to make the most out of their proprietary digital assets.
Every organization has or will experience a website redesign at some point. A website will reach a stage when mere updates are not enough to keep it functioning well and a complete redesign is the only way to go.
It’s a big task, but website redesigns also bring benefits like improving the user experience of the website, lowering bounce rates, improving SEO, increasing revenue, enhancing accessibility, and strengthening brand identity.
Some companies often fail to take into account the many aspects needed for a successful launch. Website Redesigns should not be taken as a quick fix. Successful website redesigns are the result of a strong redesign strategy that takes brand improvement and user experience into account.
We know it can be confusing and frustrating to plan a website redesign. In cooperation with LRS Web Solutions, we’re proud to bring you the Website Redesign Playbook to help you take a holistic look at the website redesign process, including pre-, during, and post-launch website processes.
Designed specifically for marketing managers, web teams, content contributors, webmasters, and designers, the purpose of the playbook is to provide a template for web, marketing, or brand teams, regardless of the size of the website, to refer to in the redesign process.
Do You Really Need a Website Design Guide?
As a web governance platform, we know that every organization's website has or will undergo a redesign. At some point a website will reach a stage when mere updates are not enough to keep it functioning well and a complete redesign is the only way to go.
It’s a big task, but website redesigns also bring benefits like improving the user experience of the website, lowering bounce rates, improving SEO, increasing revenue, enhancing accessibility, and strengthening brand identity.
If website development is out of your skillset, the playbook can give you an overview of the process and be a handy guide as you partner with a website design company.
How to Use the Playbook
The playbook was created to help web, marketing, and brand teams with:
- Limited resources on what to do pre-, during, and post redesign / or if they have sufficient resources, where best to allocate them
- How to raise internal awareness within their organizations that websites are vital to the success of their business and brand
- A breakdown of the process based on stage, role, and website elements like design, link folders, site architecture, accessibility, mobile-friendliness, etc.
Whenever you decide to undertake a website redesign, the playbook is your go-to roadmap for success. Download it for free and keep it handy!
Download your free copy of the Redesign Playbook today! (No form to fill out!)
Curious to see the Acquia Optimize Platform in action? Get a free scan of your website to see how your website performs on website accessibility, broken links, misspellings, performance, and more. Contact us to get your free scan.